The idea is the bullet, data is the gun
Grace KiteIdeas generation is a job for people, not data. But when data is paired with good ideas it can be powerful.
How brands like Diageo are preparing for the disappearance of third-party cookies
Chris SutcliffeThe death of the third-party cookie has been protracted, but that has given customer-facing brands time to get their plans in order.
How ITV attracted 2 million new viewers
Marketing Week ReportersInvesting in detailed audience insight helped ITV segment its first-party dataset to fuel the launch of streaming service ITVX.
Marketers prioritise own data as ‘illusion of control’ from third-party cookies vanishes
Chris SutcliffeAfter many delays Google is finally transitioning users away from third-party cookies – but some brand marketers are still scrambling to keep up.
The 2024 Agenda: The use of data ‘clean rooms’ will rise in pursuit of protecting privacy
Chris SutcliffeData privacy laws are set to change again next year just as data partnerships take off.
The 2024 Agenda: Marketers grapple with global AI regulation
Chris SutcliffeAs generative AI continues to gain pace, there has been much call for further regulation, which is expected to be introduced in 2024.
How the global ad industry is evolving to meet data privacy expectations
Marketing Week PartnerMarketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
How ‘clean rooms’ are delivering privacy-safe solutions for advertisers
Marketing Week PartnerWith customer journeys growing more complex just as third-party insights become more elusive, ‘data clean rooms’ are helping advertisers plan, optimise and measure their impact. Here’s how.
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The future of digital advertising: Four key trends shaping 2024
Samantha AllisonMacroeconomic trends, first-party data and the influence of artificial intelligence will all be instrumental for marketers next year.
How data storytelling puts the customer at the heart of the message
Marketing Week PartnerData storytelling empowers brands to go beyond placing relevant offers in front of consumers to making them feel truly seen and valued and not sold to.
Marketoonist on intent signals
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How to enhance customer loyalty through personalised experiences
Marketing Week PartnerThe hospitality industry thrives on providing customers with experiences designed around their preferences.
A new era for digital advertising beckons
Bryan ScottThe phase-out of third-party cookies is finally set to be complete next year. Here are three ways digital advertising will adapt and improve as a result.
Marketoonist on marketing ROI
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Pinterest’s B2B marketing lead: ‘Following the money’ is key to making the case for investment
Niamh CarrollBeing able to demonstrate the revenue-generating potential of any proposed spend is essential to convincing key stakeholders to invest in marketing, says Pinterest’s Grace MacDonald.