Marketoonist on the future of search
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketers prioritise own data as ‘illusion of control’ from third-party cookies vanishes
Chris SutcliffeAfter many delays Google is finally transitioning users away from third-party cookies – but some brand marketers are still scrambling to keep up.
How Cadbury’s multichannel mantra delivered £230m in revenue
Marketing Week ReportersFrom interactive outdoor posters to TV, social and experiential retail, Cadbury’s multichannel approach to Christmas 2023 drove a 5.3% sales rise.
Why TikTok campaigns aren’t just for Christmas
Marketing Week PartnerWith the right TikTok strategy, your brand can reach a highly engaged audience primed to spend their post-Christmas cash.
How ‘clean rooms’ are delivering privacy-safe solutions for advertisers
Marketing Week PartnerWith customer journeys growing more complex just as third-party insights become more elusive, ‘data clean rooms’ are helping advertisers plan, optimise and measure their impact. Here’s how.
Cut through with creativity on TikTok
Marketing Week PartnerHow the most successful brands on TikTok drive performance through ground-breaking creativity.