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The beauty, and difficulty, of marketing is how much it entails
Marketers have to juggle numerous relationships and interdependent disciplines to achieve anything in their work – and only the best can do that well.
It’s a rare marketer that can achieve anything alone. In any sizeable enterprise, for every marketing endeavour, there will inevitably be a cast of specialists to reach out to, team up with, negotiate and compromise alongside.
If the endeavour is product improvement, operations and finance will need to be involved. If it’s about getting service right, HR will be key, and finance, again, will have something to say. Pricing? You’re looking at ops, sales and finance. Supply chain? Ops. Distribution? Sales. Innovation? R&D, finance and regs.
