‘Marketing won’t change’: Top marketers on the evolving CMO role
Molly InnesCMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
Win over the board with an earthquake – and then a climax
Secret MarketerThe professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Channel 4 CMO Zaid Al-Qassab to join M&C Saatchi as CEO
Molly InnesThe outgoing Channel 4 CMO will join ad agency M&C Saatchi in May.
Gen X marketers doubt job security as over half consider new role
Molly InnesOnly 27% of Gen X marketers feel more secure in their jobs than a year ago compared to over half of their Gen Z colleagues, according to Career and Salary Survey 2024.
One B2B marketer on why the CMO has to be the ‘nerve centre’ of the business
Josh StephensonIt may have only existed for 20 years but the TCS marketing department has changed the business’s approach to brand building for the better – and added billions of dollars of value to the brand.
Where are you on the rich/poor staircase? Let’s find out
Andrew TenzerResearch suggests most marketers grew up in a household where the highest earner was social grade AB – to better represent people of all walks of life the industry needs to diversify.
Heineken promotes UK marketing lead to European commercial development role
Lucy TesserasRajeev Sathyesh takes over as Heineken’s UK marketing director as Michael Gillane moves to Europe to become director of commercial development role.
‘Curiosity is the easiest skill to lose’: Three marketing leaders on why investment in training matters
Molly InnesIt’s hard to prove an ROI on training and development, but it’s crucial brands give space and support for their marketers to grow, say top marketers at Diageo, Channel 4 and Specsavers.
Demand for communication skills in marketing increasing ‘exponentially’, data suggests
Molly InnesCommunication, strategy and analytical skills are among the fastest growing soft skills for UK marketers, according to data from LinkedIn.
‘I never expected it’: How apprenticeships are opening up marketing to a wider audience
Josh StephensonMarketing apprenticeships are on the decline, but for those lucky enough to get onto a scheme it is a career-defining opportunity that opens up the industry to a more diverse crowd.
‘Where’s the incentive?’: The impact of marketing’s persistent gender pay gap problem
Molly InnesThe industry is making “slow” progress in addressing marketing’s gender pay gap problem. So what is going wrong?
Aspiring CMOs on how marketing leadership should evolve
Molly InnesEffectiveness, adaptability and a growth mindset. These are just some of the qualities needed to help marketing leaders thrive in the future, according to Marketing Week’s 2023 Future Marketing Leaders.
What coaching teaches us about businesses and people
Andrew GeogheganExecutive coaching can give business leaders new understanding of their teams, empowering them while also encouraging them to challenge themselves.
How will 2024 shape up for junior and mid-level marketing recruitment?
Molly InnesDo marketers need to specialise at the beginning of their careers? What are the chances of promotion in 2024? Here’s what to expect for the job market in the next 12 months.
70% of marketers aged under 45, study reveals
Molly InnesCareer and Salary Survey data also reveals 40.2% of those working in marketing are aged between 26 and 35-years-old.
Is 100% alignment between B2B sales and marketing teams truly possible?
Matthew ValentineThere’s many reasons why greater alignment between the sales and marketing team can improve business outcomes. But how far should these go? And how can B2B marketers find the right balance?
Almost half of marketing teams restructured in 2023, survey reveals
Molly Innes46.5% of marketers experienced a new team structure in the last 12 months, according to Marketing Week’s 2024 Career & Salary Survey.
‘If you’re not in one, you’re probably about to be’: Why are so many marketing teams restructuring?
Molly InnesYou’re not alone if your team is changing – almost half of marketers experienced restructuring last year. And if you weren’t part of the 46.5% in 2023, you probably will be soon.
Just half of marketers are happy at work, survey reveals
Molly InnesWhile it’s good news for marketing that 55.6% are happy in their jobs, disparities persist for marketers from under-represented backgrounds.
What can be done to fix marketing’s persistent socio-economic class pay gap?
Molly InnesDespite calls to address the lack of socio-economic diversity in marketing, the industry is still not recognising its class problem.
Working class marketers face 15.9% pay gap, survey reveals
Molly InnesExclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the socio-economic pay gap for full-time workers has lessened, but still sits high at 15.9%.