70% of marketers aged under 45, study reveals
Molly InnesCareer and Salary Survey data also reveals 40.2% of those working in marketing are aged between 26 and 35-years-old.
Gen X marketers doubt job security as over half consider new role
Molly InnesOnly 27% of Gen X marketers feel more secure in their jobs than a year ago compared to over half of their Gen Z colleagues, according to Career and Salary Survey 2024.
Is 100% alignment between B2B sales and marketing teams truly possible?
Matthew ValentineThere’s many reasons why greater alignment between the sales and marketing team can improve business outcomes. But how far should these go? And how can B2B marketers find the right balance?
Almost half of marketing teams restructured in 2023, survey reveals
Molly Innes46.5% of marketers experienced a new team structure in the last 12 months, according to Marketing Week’s 2024 Career & Salary Survey.
‘If you’re not in one, you’re probably about to be’: Why are so many marketing teams restructuring?
Molly InnesYou’re not alone if your team is changing – almost half of marketers experienced restructuring last year. And if you weren’t part of the 46.5% in 2023, you probably will be soon.
One B2B marketer on why the CMO has to be the ‘nerve centre’ of the business
Josh StephensonIt may have only existed for 20 years but the TCS marketing department has changed the business’s approach to brand building for the better – and added billions of dollars of value to the brand.
Just half of marketers are happy at work, survey reveals
Molly InnesWhile it’s good news for marketing that 55.6% are happy in their jobs, disparities persist for marketers from under-represented backgrounds.
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What can be done to fix marketing’s persistent socio-economic class pay gap?
Molly InnesDespite calls to address the lack of socio-economic diversity in marketing, the industry is still not recognising its class problem.
Working class marketers face 15.9% pay gap, survey reveals
Molly InnesExclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the socio-economic pay gap for full-time workers has lessened, but still sits high at 15.9%.
Marketing’s gender pay gap narrows, but remains double the national average
Molly InnesExclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the gender pay gap for full-time workers has improved, but only by a minimal 0.5 percentage points.
‘It’s still marketing’: Why the role of chief revenue officer is rising
Molly InnesWith brands under pressure to grow and align sales and marketing, could hiring a chief revenue officer be the answer?
From service department to ‘beating heart’: Why one brand is doubling its marketing team
Josh StephensonCelestyal is investing €2.5m in doubling its marketing team from six to 12 in order to build brand awareness and drive the boutique operator to the next level.
Is optimism returning to the marketing recruitment landscape?
Molly InnesRecruiters are “pleasantly surprised” by how the market is shaping up this quarter, but with job-seeking senior marketers at an “all-time high”, competition is fierce.
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Are we witnessing the end of the CMO? No, and stop asking
Mark RitsonMarketers should cease pontificating about the validity of CMOs and their time in post, and start focusing on how to do the job better.
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Starling Bank launches fresh brand platform as its priority shifts to driving salience
Chris SutcliffeThe online-only bank has launched a new brand platform, as it believes it has hit its goals around awareness and is now prioritising brand salience.