Currys CEO says brand focus has led to ‘consistently improving’ customer confidence
Chris SutcliffeCurrys says its transition from product to brand-focused marketing is driving the creation of “customers for life” in the UK and Ireland.
Co-op overhauls loyalty scheme to focus exclusively on member pricing
Niamh CarrollCo-op, which introduced member pricing last year, will now abandon its rewards-based system in favour of focusing on “much more rewarding” exclusive discounts.
Ocado credits shift in marketing strategy for improved customer retention
Chris SutcliffeThe online supermarket has revealed increases in active customers and volume growth following a step change in marketing strategy.
Marketers prioritise own data as ‘illusion of control’ from third-party cookies vanishes
Chris SutcliffeAfter many delays Google is finally transitioning users away from third-party cookies – but some brand marketers are still scrambling to keep up.
Boots delivers ‘biggest ever day’ of digital sales on Black Friday
Chris SutcliffeThe beauty and pharmaceutical retailer says a “record-breaking” Black Friday delivered its best-ever sales day on boots.com.
Next credits strong online sales for ‘better than anticipated’ Christmas
Chris SutcliffeClothing retailer Next has delivered better than anticipated full price sales in November and December, which it attributes to investment in its online services.
Competition watchdog to open investigation into supermarket loyalty schemes
Chris SutcliffeThe Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
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‘Positively dissatisfied’: M&S CEO eyes personalisation improvements to further bolster performance
Chris SutcliffeMarks & Spencer’s ongoing investment in style and Sparks has led to growth in sales and profit but chief executive Stuart Machin argues the journey is not over.
Superdrug on ‘shaking up’ the health and beauty loyalty market
Josh StephensonSuperdrug’s Matt Walburn on why its VIP Rewards scheme will entice customers to use its app and why the brand prefers digital channels for marcomms.
How Gousto is looking to change perceptions around price
Chris SutcliffeGousto is focusing communication on the “relative value” it offers as it competes with not only others in the category but supermarkets at both ends of the spectrum.
Netflix looks to revenue diversification as ad business takes time to build
Chris SutcliffeThe streaming company is raising prices and cracking down on password sharing as it attempts to build out an advertising business.