Helen James

As women continue to smash it in senior leadership positions, female marketers are increasingly ditching the armour of high heels, confident in their ability to get the job done without any props.

In a new column exploring the intersection of marketing and gender, Helen James, co-founder of Creative Equals/Business, says training and workplace initiatives alone will not be enough to get more women to the top. Instead it’s about removing long-held beliefs and behaviours, and marketers are in a perfect position to help drive this change.