P&G CEO: We will prioritise innovation and brand building before promotion ‘any day’
Niamh CarrollP&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
Niamh Carroll
Morrisons CMO: Aldi and Lidl price match is an ‘effective way’ to communicate value
Niamh CarrollConsumers often “shop around” in the UK supermarket sector, says Morrisons chief customer and marketing officer, Rachel Eyre. The supermarket hopes its price match will “reassure” customers to do more of their shopping with it.
Nestlé highlights increased brand investment as key pillar of return to volume growth
Niamh CarrollIncreased volume sales must be a “bedrock” of sustainable growth, Nestlé CEO Mark Schneider said, indicating the company must invest in marketing and innovation to achieve this goal in 2024.
Kellogg: Our ‘iconic brands’ are crucial for topline growth
Niamh CarrollWK Kellogg Co’s chief growth officer claims the company’s new marketing model will drive effectiveness and efficiency.
Coca-Cola CEO: Key to growth is matching consumer desires
Niamh CarrollIdentifying a “huge opportunity” for growth as a total beverage company, Coke is using granular consumer insight to dictate investments, explains CEO James Quincey.
‘A bet for the future’: Zero Sugar’s role in driving growth for Coca-Cola
Niamh CarrollCoke Zero Sugar provides an opportunity for the trademark brand to reach a new set of consumers and provides existing drinkers with the choice to enjoy the product over more occasions, says senior director of global strategy, Oana Vlad.
January retail sales, retail media, UK recession: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Morrisons follows Asda to launch Aldi and Lidl price match
Niamh CarrollMorrisons becomes the latest supermarket to launch a price match initiative, pledging to match either Aldi or Lidl, depending on which is cheaper.
Kellogg’s and Heinz owners outline strategies to drive volume growth
Niamh CarrollBoth WK Kellogg and Kraft Heinz saw declining volumes in 2023 while managing to hold onto net sales growth through price increases. With this strategy looking unsustainable this year, both outlined how they might drive volumes in 2024.
Airbnb CEO: Brand’s advertising is about ‘education’ not sales
Niamh CarrollAirbnb is attracting new customers by using its advertising to “educate” rather than drive sales, says CEO Brian Chesky.
Sainsbury’s expands in-house agency with goal of driving more efficient work
Niamh CarrollSainsbury’s director of brands, strategy and creative planning Radha Davies says she hopes the expansion will help the business deliver more effective and efficient work as it looks to save £1bn in three years.
Coca-Cola CEO: Innovation is serving as a ‘competitive advantage’
Niamh CarrollInnovation contributed 30% of gross profit growth in 2023 CEO James Quincey told investors, claiming a focus on “taste superiority” was ensuring its success.
‘You’ve got to self-disrupt’: Diageo on launching an innovation team that doesn’t create new products
Niamh CarrollDiageo launched its breakthrough innovation team last month, which will focus on creating innovation beyond “liquid in a bottle”, something that director Guy Middleton says is crucial for its growth.
Work-life balance, online spend, streaming subscriptions: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Cadbury: Balancing short- and long-term growth is a ‘tricky tightrope’
Niamh CarrollCadbury is a brand committed to consistency, but the pressures of delivering short-term as well as long-term growth means that path isn’t without its challenges, says brand lead David Clements.
‘We have work to do’: Unilever outlines plan to tackle ‘unacceptable’ competitiveness
Niamh CarrollUnilever’s performance “needs to improve”, CEO Hein Schumacher told investors, outlining an action plan involving innovation, a refreshed approach to superiority, and brand investment.