Subscriber Exclusive 
Auto Trader looks to ‘underrepresented’ groups for its largest-ever marketing investment
The automotive marketplace is making its biggest ever increase in marketing spend to entice younger and female audiences into its ecosystem.
Auto Trader sees taking “underrepresented” groups in its category, such as younger audiences and women, and turning them into lifelong customers as key to its long-term growth.
As such the automotive retailer’s new awareness-driving campaign, which is part of its ‘Britain’s Biggest Matchmaker’ brand platform, is designed to speak to those audiences where they live and bring them into the Auto Trader ecosystem for the long-haul.
