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‘An amazing brand fit’: Peroni partners with Ferrari on F1
Peroni Nastro Azzurro 0.0% has signed a multi-year partnership with Scuderia Ferrari, the car marque’s racing division, in a deal that represents an “amazing” fit for the two, according to the brand’s CMO.
Peroni Nastro Azzurro 0.0% has signed a multi-year partnership with Ferrari, with the deal being brought to life across the car brand’s Formula One team and its Ferrari Challenge Trofeo Pirelli series.
Grant McKenzie, chief marketing officer for Asahi Europe, which owns Peroni, speaking exclusively to Marketing Week, describes the partnership as a “dream” and something that has been aspired to for as long as he’s been at the business.
