Marketoonist on the future of search
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketers prioritise own data as ‘illusion of control’ from third-party cookies vanishes
Chris SutcliffeAfter many delays Google is finally transitioning users away from third-party cookies – but some brand marketers are still scrambling to keep up.
How Cadbury’s multichannel mantra delivered £230m in revenue
Marketing Week ReportersFrom interactive outdoor posters to TV, social and experiential retail, Cadbury’s multichannel approach to Christmas 2023 drove a 5.3% sales rise.
Why TikTok campaigns aren’t just for Christmas
Marketing Week PartnerWith the right TikTok strategy, your brand can reach a highly engaged audience primed to spend their post-Christmas cash.
How ‘clean rooms’ are delivering privacy-safe solutions for advertisers
Marketing Week PartnerWith customer journeys growing more complex just as third-party insights become more elusive, ‘data clean rooms’ are helping advertisers plan, optimise and measure their impact. Here’s how.
Cut through with creativity on TikTok
Marketing Week PartnerHow the most successful brands on TikTok drive performance through ground-breaking creativity.
The ‘language of Reels’: What it is and why brands need to learn it
Marketing Week PartnerReels, available on both Instagram and Facebook, are now an indispensable part of the media mix, and brands can supercharge their results by understanding the creative approaches that most effectively turn attention into action.
A new era for digital advertising beckons
Bryan ScottThe phase-out of third-party cookies is finally set to be complete next year. Here are three ways digital advertising will adapt and improve as a result.
Why brands should be part of the community on TikTok
Marketing Week PartnerMove aside, always-on marketing: brands need to be ‘always in’ to win the trust and attention of TikTok’s diverse communities.
Marketoonist on marketing ROI
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How travel brands can inspire wanderlust on TikTok
Marketing Week PartnerTikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure.
Boots ups focus on social commerce as it launches shoppable Meta and TikTok activity
Chris SutcliffeAs shoppable ads come to the fore for ecommerce, the beauty retailer is committing spend to Meta and TikTok to experiment with the format.
It’s the final (cookie) countdown – are you ready?
Chloe NichollsThe final phase-out of third-party cookies on Google’s Chrome browser is less than a year away. Here’s how marketers should prepare.
‘The first rule of using AI for content? Don’t tell anyone you’re using AI for content’
Andrew HollandConsumers tend to care more about who has created a piece of content (the brand) rather than how it was created.
How will Meta’s new targeting rules impact marketers?
Niamh CarrollMeta will ask EU users to consent to targeted advertising, a move which could limit marketers’ ability to personalise ads on its platforms.