Why virtual production should be in your next campaign plan
Marketing Week PartnerBrands and their agencies are increasingly turning to studio-based 3D environments instead of shooting their ads on location.
How virtual production is changing the way ads are made
Marketing Week PartnerVirtual production helps brands to cut the costs and environmental harms of video shoots, without compromising on the creative possibilities.
Three ways marketers can make their media plans more sustainable in 2024
Marketing Week PartnerEvery wasted ad click contributes to carbon emissions, so brands must make sustainable media a higher priority in the coming year.
How the global ad industry is evolving to meet data privacy expectations
Marketing Week PartnerMarketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
Why TikTok campaigns aren’t just for Christmas
Marketing Week PartnerWith the right TikTok strategy, your brand can reach a highly engaged audience primed to spend their post-Christmas cash.
‘Premier league’ marketers: What brands can learn from elite sport
Marketing Week PartnerMarketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
How ‘clean rooms’ are delivering privacy-safe solutions for advertisers
Marketing Week PartnerWith customer journeys growing more complex just as third-party insights become more elusive, ‘data clean rooms’ are helping advertisers plan, optimise and measure their impact. Here’s how.
Cut through with creativity on TikTok
Marketing Week PartnerHow the most successful brands on TikTok drive performance through ground-breaking creativity.
The key trends in marketing production for 2024
Marketing Week PartnerIn the coming year, marketers will not only need to enhance their personalisation and AI capabilities, but also their use of technologies that make campaign creation more sustainable.
How data storytelling puts the customer at the heart of the message
Marketing Week PartnerData storytelling empowers brands to go beyond placing relevant offers in front of consumers to making them feel truly seen and valued and not sold to.
The ‘language of Reels’: What it is and why brands need to learn it
Marketing Week PartnerReels, available on both Instagram and Facebook, are now an indispensable part of the media mix, and brands can supercharge their results by understanding the creative approaches that most effectively turn attention into action.
How to enhance customer loyalty through personalised experiences
Marketing Week PartnerThe hospitality industry thrives on providing customers with experiences designed around their preferences.
Four things we learned at the Festival of Marketing 2023
Marketing Week PartnerA roundup of some of the key insights from our partners at this year’s Festival.
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How to harness audiences’ attention in a fragmented media landscape
Marketing Week PartnerToday’s consumers are inundated with media vying for their attention, as delegates heard at this year’s Festival of Marketing. So how can cultivating ‘fandom’ help brands cut through?
Why ‘emotional loyalty’ is the new opportunity for brands
Marketing Week PartnerTrue emotional connections between brands and customers boost revenue as well as retention, but marketers need an accurate understanding of the key trigger moments.