Why one marketer made the jump from big brand to startup
Molly InnesLa Vie’s chief marketing and creative officer Romain Jolivet left Danone after 17 years to build the plant-based meat brand from scratch.
Marketing Careers
What is an entry level marketing role in 2023?
Molly InnesRecruiters say fewer entry-level roles on the market, and greater salary expectations, are contributing to a difficult playing field for those looking to kickstart a marketing career.
Are brands dragging their heels to fill permanent CMO roles?
Molly InnesHeadhunters say interim vacancies are skyrocketing as companies debate putting money into permanent CMO positions, while some marketers think a “re-evaluation” of the top job has caused a “double whammy” of issues for candidates on the market.
Mars Pet Nutrition appoints marketer Helen Warren-Piper to global strategy role
Rachel LawlerShe leaves behind her role as chief growth officer and will focus on ‘strategic priorities’ for Mars Pet Nutrition’s range of brands.
Why Weetabix’s marketing head took on a ‘fresh challenge’ with a move to HR
Molly InnesWhile HR isn’t the obvious career change for a marketer, it’s a move that’s proving to be rewarding for Weetabix’s former head of marketing Claire Canty, the brand’s new head of HR.
Why Very’s CMO ‘highly recommends’ marketers don’t stick to one sector
Michaela JeffersonThe Very Group’s CMO Jessica Myers had no retail sector experience when she joined the business last year, but providing a fresh perspective can be a valuable tool, she says.
Former Burger King CMO Fernando Machado on moving into a ‘scrappy’ startup role
Michaela JeffersonSpeaking to Marketing Week, Machado explains how he plans to take his experience marketing some of the world’s biggest brands and use it to drive growth in a plant-based startup.
Is an ‘obsession’ with digital skills excluding talent from the workplace?
Charlotte RogersThe pace of change within marketing often means those returning from a career break, in particular women returning from maternity leave, face a digital skills confidence gap, exacerbated by the behaviour of employers.
Specsavers’ former marketing director on making a career switch to get ‘beyond’ marcomms
Michaela JeffersonThe desire to broaden his skill set beyond communications and take ownership over customer experience and innovation in the long term has led former marketing boss Chris Carter out of the marketing department entirely.
This Much I Learned: Mums in Marketing’s Claire Ferreira on never ‘levelling down’
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Mums in Marketing founder Claire Ferreira discusses the digital confidence gap, how to address imposter syndrome and why female marketers should never revise their aspirations.
Almost three quarters of marketers aged under 45, study finds
Molly InnesGiven most marketers responding to Marketing Week’s exclusive 2023 Career and Salary Survey are aged 45 and under, does the industry have a persistent age issue to address?
Job satisfaction, marketing as a cost: 5 interesting stats from Salary Survey 2023
Marketing Week ReportersThe 2023 Career and Salary Survey reveals marketing is still seen as a cost – rather than an investment – by some brands, while marketers are ramping up their search for a good working environment.
Apprenticeships: Over a quarter of brands blame time pressures for slow uptake
Charlotte RogersAs National Apprenticeship Week kicks off today (6 February), Marketing Week reveals just under a fifth of brands don’t see the value in hiring marketing apprentices.
Brands make slow progress in tackling ethnicity pay gap
Charlotte RogersWith an ethnicity pay gap of 10.3%, marketing has work to do to prove it’s a career of choice for diverse talent.
Marketing fails to address 18.2% socio-economic pay gap
Charlotte RogersWork is urgently needed to address the “unwritten codes” hampering the earning potential of talent from diverse socio-economic backgrounds.