Should sector experience dictate a marketer’s career path?
Molly InnesFar from being seen as a disadvantage, marketers from WeightWatchers, UPS and Vista demonstrate why working in a range of sectors is a definite plus.
Marketing Careers
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‘A different kind of different’: B2C marketers on making the switch to B2B
Matthew ValentineIs the definition between B2C and B2B becoming obsolete? Consumer marketers who have made the move into business reflect on why the two sectors are more alike than many think.
Hiring, inflation, fake reviews: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Four barriers stopping marketers making CEO and how to overcome them
Michaela JeffersonIn the challenging macroeconomic environment, bringing marketing expertise into boardrooms may be more important than ever. However, experts say there are some significant barriers that must first be overcome.
Spotify’s top marketer on ‘building a village’ to support her career
Michaela JeffersonThe support of colleagues past and present has led Taj Alavi through a career of mammoth brands, including Instagram, Uber and Spotify.
Internships, shopper footfall and SMS comms: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Lloyds’ chief customer officer Catherine Kehoe to join Nationwide in new role
Michaela JeffersonKehoe replaces former chief product and marketing officer Sara Bennison, who left Nationwide in the beginning of July after six years in the role.
Snap CMO Kenny Mitchell on the power of working for brands you love
Michaela JeffersonFrom action sports and NASCAR to PepsiCo and McDonald’s, Snap’s top marketer has risen through the ranks working for brands that are “tailwinds” for him.
60% of young people considering a marketing career
Charlotte RogersWhile students highlight pay and progression as key attractions, 30% of parents worry about the mental health implications of a marketing career.
The definitive study and analysis of marketing careers and salaries
This report provides marketeers and businesses alike with a definitive and comprehensive analysis of marketing salaries, skill gaps, employee expectations and everything in between.