Knowledge Bank

Back

Navigating Algorithmic Marketing within B2B Enterprises

Algomarketing

Did you know that 56% of global marketing leaders are planning to increase investment in AI and automation techniques?

In our report, “Empowering Tomorrow’s Marketers: Navigating Algorithmic Marketing within B2B Enterprises,” we delve into the transformative realm of algorithmic marketing.

This comprehensive guide demystifies the power of AI and advanced automation, offering insights for marketing leaders navigating the evolving B2B landscape.

Discover the Algomarketing approach, showcasing real success stories and emphasizing the tangible benefits, from operational efficiency to superior customer experiences.

In the second part of this report, we tackle common challenges around data quality and privacy, presenting a pragmatic data modeling roadmap. Algomarketing advocates starting small, debunking the myth that perfect data is a prerequisite for AI adoption. As we address concerns over data quality, we will give you the advice you need to use algorithmic marketing to accelerate growth in a data-driven future.

Unlock the potential of AI and Automation with Algomarketing, where innovation meets results.

*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email preferences@centaurmedia.com. You can update your details and marketing preferences at any time by visiting your My Account page. 

  • Information about how we use your data.

    For details of we use the information you provide to us, please see our privacy policy

    Information about how we may share your data with the sponsor of this content. This content is being provided to you on behalf of our sponsor. By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

    Alternative means of accessing this content. If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Floor M, 10 York Road, London SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.

View all

More from Knowledge Bank