As a result of social media, we’ve exited the era of attention and disruption and entered a new era of interactive collaboration and creative chaos. In this new world: creative communities, dynamic flywheel models, and imperfect experimentation reign supreme. How brands adapt will determine growth.

(Flywheel models are based on the creator economy and how they grow their business/influence. Instead of starting from a product > creating a brand > then building an audience. The flywheel flips the traditional model on its head and builds an audience first > creates a brand > the builds a product (often with the audience).)

*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email preferences@centaurmedia.com. You can update your details and marketing preferences at any time by visiting your My Account page.