Cancer Research UK is refreshing its flagship running event Race for Life to make it more inclusive and reach a wider pool of people to help it in its mission to beat cancer.
New data suggests the vast majority of corporates and charities believe the cost of living crisis is featuring heavily in their partnerships.
Cancer Research UK’s top marketer Philip Almond says the charity is very strict about where it invests marketing spend to ensure it gets “value for money”.
The charity harnessed the power of sport to help make mental health tangible, driving a 74% increase in calls to its suicide prevention helpline in the process.
Marketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Digitas.
Determined to support survivors of online harassment, Refuge used social media to drive legislative change and generate £1m in ‘social value’.
Anti-slavery charity Unseen UK sought to reach Ukrainian refugees entering Britain before they fell into the hands of human traffickers.
We arm you with all the numbers you need to tackle the week ahead.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.
Consumers often “shop around” in the UK supermarket sector, says Morrisons chief customer and marketing officer, Rachel Eyre. The supermarket hopes its price match will “reassure” customers to do more of their shopping with it.