Heineken promotes UK marketing lead to European commercial development role
Lucy TesserasRajeev Sathyesh takes over as Heineken’s UK marketing director as Michael Gillane moves to Europe to become director of commercial development role.
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Just half of marketers are happy at work, survey reveals
Molly InnesWhile it’s good news for marketing that 55.6% are happy in their jobs, disparities persist for marketers from under-represented backgrounds.
VCCP, Pablo London and adam&eveDDB win at Oystercatchers Awards 23
Josh StephensonVCCP led the way as the top agencies in the world were celebrated at the Oystercatchers Awards 23.
Airbnb CEO: Brand’s advertising is about ‘education’ not sales
Niamh CarrollAirbnb is attracting new customers by using its advertising to “educate” rather than drive sales, says CEO Brian Chesky.
Sainsbury’s expands in-house agency with goal of driving more efficient work
Niamh CarrollSainsbury’s director of brands, strategy and creative planning Radha Davies says she hopes the expansion will help the business deliver more effective and efficient work as it looks to save £1bn in three years.
Coca-Cola CEO: Innovation is serving as a ‘competitive advantage’
Niamh CarrollInnovation contributed 30% of gross profit growth in 2023 CEO James Quincey told investors, claiming a focus on “taste superiority” was ensuring its success.
Marketoonist on the future of search
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
What can be done to fix marketing’s persistent socio-economic class pay gap?
Molly InnesDespite calls to address the lack of socio-economic diversity in marketing, the industry is still not recognising its class problem.
It’s not always easy but there are ways to win over the board
Secret MarketerFrom setting the context to being clear on the question you are answering, our marketer on the inside shares how to ensure board level conversations go to plan.
Working class marketers face 15.9% pay gap, survey reveals
Molly InnesExclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the socio-economic pay gap for full-time workers has lessened, but still sits high at 15.9%.
‘You’ve got to self-disrupt’: Diageo on launching an innovation team that doesn’t create new products
Niamh CarrollDiageo launched its breakthrough innovation team last month, which will focus on creating innovation beyond “liquid in a bottle”, something that director Guy Middleton says is crucial for its growth.
Work-life balance, online spend, streaming subscriptions: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Super Bowl: Michelob and Messi on target for this year’s most popular ad
Josh StephensonAmerican beer brand Michelob was the winner at last night’s Super Bowl, according to System1, with its sunny beach ad starring the world’s most famous footballer.
Ethnic minority marketers face 8.5% pay gap, survey reveals
Josh StephensonSlow progress has been made on marketing’s ethnicity pay gap problem and perhaps most concerning is the impact it has on the happiness that ethnic minority marketers are finding in their role.
The idea is the bullet, data is the gun
Grace KiteIdeas generation is a job for people, not data. But when data is paired with good ideas it can be powerful.