At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the fact marketing is the most in-demand skill for marketers to the enduring gender pay gay, it’s been a busy week. Here is my take.
Cadbury is a brand committed to consistency, but the pressures of delivering short-term as well as long-term growth means that path isn’t without its challenges, says brand lead David Clements.
Last year was dubbed the ‘Year of the Girl’ but with marketing’s gender pay gap stuck at the 16% mark and women revealed to be taking on more additional responsibilities than men for no extra pay there is clearly still work to be done.
Not only having to deal with a gender pay gap, women in marketing are more likely to take on additional responsibility without an uplift in pay. It’s a problem with no easy solutions but bubbling frustrations.
The best bits of both brands rub off on each other, while playing with brand codes makes them more salient – but only because they’ve laid decades of groundwork.
Communication, strategy and analytical skills are among the fastest growing soft skills for UK marketers, according to data from LinkedIn.
Unilever’s performance “needs to improve”, CEO Hein Schumacher told investors, outlining an action plan involving innovation, a refreshed approach to superiority, and brand investment.
Technocratic marketing speak is picking up where supercalifragilisticexpialidocious left off – and it’s not making anyone’s job any easier.
Marketing apprenticeships are on the decline, but for those lucky enough to get onto a scheme it is a career-defining opportunity that opens up the industry to a more diverse crowd.
The industry is making “slow” progress in addressing marketing’s gender pay gap problem. So what is going wrong?
B2B marketers have long leaned on lead generation as a way to quantify their contribution to revenue, however, with many recognising it can be a blunt measure, is there a better way for marketing to showcase its contributions?
Exclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the gender pay gap for full-time workers has improved, but only by a minimal 0.5 percentage points.
The latest research from Women’s Sport Trust shows 46.7 million people watched women’s sport on linear TV last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week’s Career & Salary Survey examines the state of marketing pay in 2024.