Marketers are beginning to see the opportunities of programmatic and how to apply them in real-world marketing but care needs to be taken. Xaxis’ Caspar Schlickum sets out the the key nuances that marketers need to be aware of.
Olly Smith, EMEA managing director at programmatic platform for social video advertising Unruly, sets out his top 10 tips on using programmatic tools and data to access the open web effectively.
Retailers that opt for quick-fix responsive designs on their mobile offering are heading for disaster in a channel that is dominating how consumers shop. MoPowered’s Jim Rudall says it is imperative that retailers have a proper strategy that puts mobile commerce first.
With the use of mobile devices rocketing, mobile marketing needs to be able to interact with the physical world. The future is about contextual integration and interaction with the connected world, and our mobile devices will be the remote control, says Ross Sleight at Somo.
Marketers can achieve quality insights in different countries by following three key steps in exploiting the central agency, local partner and respondent triangle, says Incite’s Jenni Welling.
Device-agnostic research is the future of market research but it must be fit for purpose. Research Now’s Luke Sehmer looks at the benefits and challenges.
Online profiling tools can create connected data that lets you see your target market as human beings and not just numbers, says YouGov’s Freddie Sayers.
Ethnography brings insights that are worthy of being used before any focus groups or quantitative research, says John Storey at Radius Global Market Research.
Marketers spend more on customer tracking than any other category of research, yet their returns from this are diminishing. It doesn’t have to be that way…
Product launches are an expensive business but brands can limit costly mistakes by using a systematic process that looks at viability from initial idea to post-launch, says B2B International’s Caroline Harrison.
Advertisement feature When it comes to the high-street shopping experience, today’s consumers have high expectations, writes Chris Langford of CJ Retail Solutions.
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Advertisement feature Content marketing is evolving and can deliver results if executed well, but brands need to have clear objectives, a connected media and distribution strategy and relevant content to succeed.
Advertisement feature The future may be digital, but says Dan Davey, the fundamentals of quality editorial remain the same.
Advertisement feature Powerful marketing technology can help brands create great content but it is crucial to have the right people behind the scenes to deliver engaging conversations.