Consumers can now explore their choices in ways they have never been able to before, forcing brands to work harder to differentiate themselves in a crowded market, says MaritzCX Europe’s Stephan Thun.
Neuroscience and behavioural economics could have the ability to influence consumers to behave in a certain way. Kinetic has been hypothesising, experimenting and learning how the science can be applied to out-of-home, with impressive results, says Anna Dobson.
The right technology is not the only vital ingredient for a successful programmatic campaign – advertisers must also have the right team on board and ensure there is complete transparency in reporting, says Periscopix’s Liz Rutgersson.
http://bcove.me/9ja3stzo Wylie, a keynote speaker at ‘Get with the Programmatic’ and a part of ’New Forms of Programmatic Buying’ panel, leads marketing for AppNexus across the rapidly growing EMEA and APAC regions. He is driving the transformative impact of real-time advertising for publishers, agencies and brands. Prior to AppNexus, Graham held a number of senior […]
Wearable connected devices will not only transform lives by providing people with insightful personal data encouraging a change in behaviour with regard to fitness and wellbeing, they will also have a significant effect on how brands communicate, says Kaizo’s Rachael Rees.
The way journalists view and use social media is changing and if PRs do not adapt to this change they will be left behind, or worse, replaced by the medium itself, warns Cision UK’s Priyanka Dayal.
This year will see brands offering consumers a choice in the types of content they consume, says Hotwire’s Alex MacLaverty, and knowing and responding to audiences will be the key theme that will underpin every trend in 2015.
The first signs of a crisis are likely to come from social media. It is therefore crucial for crisis teams to be well rehearsed and prepared to deal with a real-life situation by practising regularly and, vitally, ensuring they can always access their social media accounts, says Polpeo’s Kate Hartley.
Rapid developments in the digital world have compelled multiple industries to adapt their way of working. Founder of The Soundcheck Group Daniel Hinchliffe says it is imperative that brands develop a good balance between new practices and tried and tested methods of working.
http://bcove.me/i2aanmic Wylie, a keynote speaker at ‘Get with the Programmatic’ and a part of ’New Forms of Programmatic Buying’ panel, leads marketing for AppNexus across the rapidly growing EMEA and APAC regions. He is driving the transformative impact of real-time advertising for publishers, agencies and brands. Prior to AppNexus, Graham held a number of senior […]
http://bcove.me/oq47apok Wylie, a keynote speaker at ‘Get with the Programmatic’ and a part of ’New Forms of Programmatic Buying’ panel, leads marketing for AppNexus across the rapidly growing EMEA and APAC regions. He is driving the transformative impact of real-time advertising for publishers, agencies and brands. Prior to AppNexus, Graham held a number of senior […]
http://bcove.me/ppsyhvg0 Wylie, a keynote speaker at ‘Get with the Programmatic’ and a part of ’New Forms of Programmatic Buying’ panel, leads marketing for AppNexus across the rapidly growing EMEA and APAC regions. He is driving the transformative impact of real-time advertising for publishers, agencies and brands. Prior to AppNexus, Graham held a number of senior […]
With programmatic advertising now a media staple, PubMatic’s John Stoneman discusses how the digital advertising industry can utilise it to realise the true potential of publishers’ digital assets.
Big data presents unlimited opportunities to marketers but they must know how to use it. By interpreting and actioning insights correctly, marketers and their brands will see consumers coming back time and time again, says Pierre Naggar at Turn.
While 88% of UK media buyers are using programmatic, almost a third of UK marketers do not understand it. However, Graham Wylie at AppNexus says marketers are increasingly aware of the opportunities and risks of automated advertising and gives his five predictions for 2015.