Why TikTok went into ‘professional mode’ to win B2B hearts
Marketing Week ReportersA LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Analysis
In-depth features, interviews and insights into marketing’s biggest issues.
Future Marketing Leaders 2023: George Rivers, Tesco
Marketing Week ReportersMarketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
One beauty brand on becoming a 25-year-old startup after ending exclusivity with Boots
Molly InnesHaving ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.
‘Combining left and right brain is fascinating’: One marketer on serving customer and company
Josh StephensonFormer P&G, Heineken, Converse and now Philips marketer Claudia Calori believes using the creative and analytical parts of marketing is key to success, regardless of category or sector.
Future Marketing Leaders 2023: Ucheora Obi-Wheeler, HSBC
Marketing Week ReportersMarketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
How ‘clean rooms’ are delivering privacy-safe solutions for advertisers
Marketing Week PartnerWith customer journeys growing more complex just as third-party insights become more elusive, ‘data clean rooms’ are helping advertisers plan, optimise and measure their impact. Here’s how.
Future Marketing Leaders 2023: Yasmin Mukhida-Olushola, Premier Inn
Marketing Week ReportersMarketing Week is proud to name Premier Inn’s Yasmin Mukhida-Olushola as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
How HSBC unified the banking sector to fight domestic abuse
Marketing Week ReportersThe bank galvanised the wider financial sector to raise awareness of the damage caused by economic abuse, driving consideration in the process.
How O2 overtook rivals with thanks to a festive purpose push
Marketing Week ReportersTaking the risk to pursue a purpose message over the festive period paid off for O2, which leapfrogged EE to grow total market consideration.
Cut through with creativity on TikTok
Marketing Week PartnerHow the most successful brands on TikTok drive performance through ground-breaking creativity.
‘Confidence and credibility’: How Morrisons’ focus on effectiveness is bolstering marketing
Chris SutcliffeMorrisons’ top marketer says its focus on effectiveness is helping to demonstrate marketing’s role in supporting business growth.
Future Marketing Leaders 2023: Elise McCrone, Domino’s
Marketing Week ReportersMarketing Week is proud to name Domino’s Elise McCrone as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Tony’s paid media push and retailers changing tack: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Tony’s Chocolonely’s plan to “turbocharge” its mission to Co-op and Iceland taking a different approach this Christmas, it’s been a busy week. Here is my take.
Future Marketing Leaders 2023: Anthony Ho, Beiersdorf
Marketing Week ReportersMarketing Week is proud to name Beiersdorf’s Anthony Ho as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
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The future of digital advertising: Four key trends shaping 2024
Samantha AllisonMacroeconomic trends, first-party data and the influence of artificial intelligence will all be instrumental for marketers next year.