Krispy Kreme is celebrating 20 years since it opened its first store in the UK – but its CMO believes the brand still has growth potential if it can increase awareness.
Gender-fluid fashion is reaching a cultural apex so mainstream fashion brands looking to capitalise on its growing popularity need to be prepared to speak about it authentically – and with confidence.
From a lack of representation in shops and social to the reality of ‘buy now, pay later’ debt, here are the most important stats you need to know this week.
The latest GfK Consumer Confidence Barometer reveals that even as optimism around personal finances rises, the public remains hesitant to spread the wealth.
The drinks company is looking to get even smarter with the investment choices it makes with increasing use of analytics tools that will allow it to improve performance across its portfolio, and not just on the flagship Jameson and Absolut brands.
Get up to speed on the most vital stats of the week with our handy roundup.
We arm you with all the numbers you need to tackle the week ahead.
Falling inflation, higher interest rates and rising weekly earnings boosted people’s confidence in August.
Henkel has been undergoing a restructure in its consumer brands division since early 2022, something which CEO Carsten Knobel says has led to more “focused” marketing.
ITV’s CEO says it’s “impossible to tell” when advertising revenue will recover but there’s “no feeling” it’s not going to be OK and she is optimistic going into the second half of 2023.
Unilever’s new CEO, Hein Schumacher, has said the company will focus on ensuring its products perform better than the competition as it seeks to grow its margins and return to volume growth.
Data from IPA Bellwether shows a drop in the net percentage of firms looking to hire in the next three months as the market continues to struggle in the face of economic headwinds.
Ocado’s CEO called discounting a “balancing act” as the online supermarket revealed it slashed its marketing budget by nearly a third in the first half of the year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Investment in marketing has helped PepsiCo improve “perceived value”, meaning it has been able to raise prices without losing customers.