The trade down to own label “shows little sign of stopping”, according to Kantar’s latest data, with Aldi and Lidl also continuing to steal market share.
We take a look at how brands can reap the benefits of the metaverse while managing the possible risks.
GfK’s Joe Staton says the improvement is “welcome news”, following nine straight months of rock bottom confidence scores.
Recent years have delivered uncertainty on an unprecedented scale, and while this shows no signs of changing, marketers should rely on their brand foundations and put trust in investing for the future.
We arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
PepsiCo expects to see 6% revenue growth in 2023, despite the “volatile” macroeconomic market.
Travel brands need to think carefully about how and when they spend their marketing budgets and launch discounts, as British holidaymakers look to save their cash.
We arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
Marketers are being urged to take “centre stage” in helping brands understand consumers’ changing needs as the cost of living crisis continues to bite.
Main media spend returned to growth in the fourth quarter of 2022, with a net balance of 4.4% firms upping spend.
Considering a brand activation in the metaverse? Here’s how to plan for success.
Research shows consumers make changes when landmark birthdays approach, but few brands target people based on these important ages.
With UK sales down 8%, the ecommerce giant says it is “optimising marketing spend” and culling unprofitable brands in a bid to make £300m in savings.