Success measures, brand awareness, irrelevant messaging: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer & Market Trends
Nike to move away from promotions in search of ‘profitability recovery’
Molly InnesThe sports giant is eyeing long-term growth with its “membership offensive” alongside a move away from promotions and a move back to wholesale.
Consumer confidence shows ‘encouraging’ signs of recovery
Lucy TesserasConsumer confidence is in the best place it’s been for 17 months, but marketers are urged to continue exercising caution as it “could all get far worse”, according to the latest data from GfK.
Most consumers less loyal to brands as cost of living crisis increases bargain hunting
Josh StephensonConsumers are increasingly looking around for the best price, with 52.9% willing to switch brands if they can save money.
Marketoonist on the impact of ChatGPT
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
B2B firms that make an explicit promise have 48% more chance of increasing brand health
Josh StephensonResearch from LinkedIn’s B2B Institute and Warc suggests showing a “promise to the customer” could be revolutionary for B2B brands looking to increase their brand marketing spend.
Tesco claims it is winning share from Waitrose and M&S
Niamh CarrollTesco says it has made share gains from more premium retailers for nine consecutive quarters as consumers choose the supermarket for more “treat occasions”.
Value of world’s biggest brands drops by 20%
Molly InnesApple continues its reign as the world’s most valuable brand, according to Kantar’s BrandZ global top 100, but Amazon falls back to fourth.
Trust in supermarkets falls to nine-year low as consumers feel ‘ripped off’
Niamh CarrollSupermarkets have faced allegations of “profiteering” and failing to pass on price decreases to consumers amid the cost of living crisis, despite major investments into price and discounts from many of the big players.
Eco claims, silos, customer experience: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Heinz Beanz consideration drops following price increases
Rachel LawlerHeinz Beanz’s consideration and value scores have fallen as consumers switch to own-brand goods, YouGov BrandIndex data shows.
Generative AI, digital skills, ageism: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Better content creation and management: Three best practices to boost your team
Marketing Week PartnerNavigating the latest trends in digital content can feel complex and challenging, here we take a look at a snapshot of some of the latest trends and best practices to help marketers stay ahead of the curve.
Marketing salaries, media trust, budgets: 5 interesting stats to start your week
Rachel LawlerWe arm you with all the numbers you need to tackle the week ahead.
Inflation is falling but do marketers have cause for optimism?
Rachel LawlerInflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.