Consumer interest in eBay’s fashion offerings skyrocketed this year, thanks to a campaign from agency DEPT that bridged TikTok, TV and everything in between.
Move aside, always-on marketing: brands need to be ‘always in’ to win the trust and attention of TikTok’s diverse communities.
Optimising marketing budgets for short-term and long-term objectives comes down to finding the sweet spot for customer lifetime value, as Boden’s performance marketing and CRM director revealed at the Festival of Marketing.
TikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure.
From content’s role in modern branding to navigating challenging times, in this interview with Blackbear head of marketing Stefan Maritz, Bynder offers actionable insights for aligning brand awareness and value creation.
At a recent Bynder event, Forrester guest speaker Phyllis Davidson shared invaluable insights that can help marketers and CMOs enhance their content strategies and engage with their target audiences effectively.
TikTok communities are always hungry for fresh entertainment: here’s how to make sure your brand is part of the conversation.
Regardless of what technology the future will bring, it is clear that artificial intelligence is already automating much of our work. In the long term, AI’s contribution to many industries will only increase.
Two former TikTok Award winners share the secrets of their success.
Artificial intelligence was the hot topic of Cannes. At two roundtable events hosted by global production house Tag, marketers debated the importance of experimentation and retaining creativity’s human touch as AI’s reach extends beyond simple automation.
Discover how strategic investments in content operations, integrated ecosystems and content experiences can drive success for marketing professionals in 2023.
Deliver best-in-class campaign performance with exclusive insights from TikTok’s own research.
Crafting captivating interactions at every touchpoint presents brands with a unique opportunity to establish deep connections with their audiences, reaching new heights of success.
The demands of digital advertising mean that automation is indispensable for aligning design and marketing.
A recent Advertising Week Europe panel session revealed the full-funnel impact that a creative approach can have on a campaign.