Navigating the latest trends in digital content can feel complex and challenging, here we take a look at a snapshot of some of the latest trends and best practices to help marketers stay ahead of the curve.
Research shows news brands can help advertisers establish a trusting relationship with consumers that translates into profit.
Despite the threat of recession, marketers are not powerless to drive growth, as a new video series from the renowned effectiveness expert explains.
Building brand trust has a direct relationship to profit. Research from Newsworks reveals a new perspective on what’s behind it, its direct relationship to news brands, and how it can be managed to drive marketing effectiveness and revenue.
Marketers can no longer afford to put sustainability on the backburner. That includes selecting media that fully reflects their commitment to CSR. But how can they set aside misconceptions to ensure they’re making the right choice?
Forrester’s latest research into the loyalty market demonstrates the things brands need from technology vendors, with Comarch named a strong performer.
Global livestreaming service Twitch might be best known for gaming, but it’ll be far more than fans of RPGs (role-playing games) and triple-A titles flocking to its annual IRL gathering later this year. From fans of cooking, music and fashion, to DIY and interior inspo, thousands of diverse content creators and consumers will be making […]
Addressable TV helps brands increase ROI with data-driven capabilities, including a new opportunity to reach audiences in market for their products.
There are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?
AI has finally moved from being a speculative technology to a commonly used tool. Behind the hype, here are its key applications today and in the near future.
During periods of economic unpredictability, many brands will rightfully strive to optimise their investments, however it is important for them to be mindful of putting the customer experience first.
Leading creators reveal how to harness the power of augmented reality for brand marketing.
The latest instalment in our series examines what marketers can learn from brands seeing results in the metaverse.
Fashion brands have gone ‘all in’ on influencer engagement. But while ever-closer partnerships offer a highly effective way of reaching younger audiences, what happens when they miss the post on social media?
Appreciation of the design process should permeate an entire organisation, not just its in-house creative team.