How ABM gave Verizon a strategy for its new ‘growth engine’
Marketing Week PartnerWith a new challenge to grow a specialist business area, the communications giant turned to account-based marketing to power growth through global system integrators.
How data privacy gives digital marketing a new purpose
Marketing Week PartnerBrands are now expected to deal with personal data on the individual’s terms, which means they need to adapt their digital marketing approach, but this also creates an opportunity to reappraise the role digital can play.
How to navigate the potential pitfalls of the metaverse
Marketing Week PartnerWe take a look at how brands can reap the benefits of the metaverse while managing the possible risks.
Follow the fan journey: Why live music partnerships start long before the event
Marketing Week PartnerLive music experiences are places where brands can literally surprise and delight fans, so long as they are in tune with their euphoria and make the most of the marketing opportunity by starting early, while fans are in the discovery and planning phases.
How direct mail taught MoneySuperMarket’s CMO the discipline of truly impactful campaigns
Marketing Week PartnerIn the first of a series of exclusive interviews with marketing veteran Rory Sutherland, created by Marketreach for its new Mail Unleashed campaign, Lis Blair, CMO at MoneySuperMarket, explains what she’s learned from the discipline of crafting direct mail campaigns.
Could your brand thrive in the metaverse?
Marketing Week PartnerNot all brands will translate equally well to the metaverse: if it features in your marketing strategy, make sure it’s for the right reasons.
Performance on people’s terms: How to drive growth while respecting privacy
Marketing Week PartnerAdvertisers can no longer rely on browser-based technologies to power performance campaigns, but they can still deliver growth without compromising privacy by using API technology.
How TV helps brands jump over the moon
Marketing Week PartnerBrands of all sizes are increasingly using TV advertising to take them to the next stage of growth, and recognising the effectiveness it delivers.
Practical steps to get your brand metaverse-ready
Marketing Week PartnerConsidering a brand activation in the metaverse? Here’s how to plan for success.
Why ‘brand gen’ is the secret to effective, full-funnel B2B campaigns
Marketing Week PartnerBrand marketing and demand generation are too often separated, which leads to misalignment and loss of impact. B2B marketers should look to ‘brand gen’ campaigns to unite them.
How to set up a marketing organisation for growth in today’s media landscape
Marketing Week PartnerEmbracing data-driven marketing is vital for business growth, but to achieve this organisations need to commit to constant experimentation and learning.
What is the metaverse, and should your brand care about it?
Marketing Week PartnerKicking off a new series exploring the role of the metaverse in marketing now and tomorrow, we explore whether it’s time to start building a virtual community for your brand.
Five key ways to use WhatsApp in marketing
Marketing Week PartnerMost marketers are familiar with WhatsApp, but not necessarily as a marketing channel, so here are five tips for how brands can use it effectively.
Six trends in TV advertising marketers must consider in 2023
Marketing Week PartnerTV audiences are fragmenting as the number of streaming channels grows. Meanwhile, the recession makes it more important than ever for brands to understand viewing habits to maximise the effectiveness of their spend.
Frustration, time-wasting and inefficiency: Improving the state of digital content
Marketing Week PartnerNew research shows good content management is central to team productivity and performance, and digital asset management systems are key to this.