The ‘boom moment’: How to uncover new brand stories through customer insight
Marketing Week PartnerCustomer research can help brands find new narratives that drive engagement, leads and sales, as delegates heard at the Festival of Marketing.
How Avon laid foundations for multichannel personalisation
Marketing Week PartnerThe international beauty giant shares the initial steps on its journey to providing a seamless, one-to-one customer experience across multiple sales channels.
Whole-brand thinking: The ‘no-brainer’ that gives your brand the attention it deserves
Marketing Week PartnerMarketers can secure their business’s buy-in if their marketing strategy delivers commercial outcomes, by building strong brands that meaningfully resonate with consumers.
Hybrid work: Get set to thrive in 2022 and beyond
Marketing Week PartnerNew research by Smartsheet analyses the benefits of hybrid work and what needs to change to make it a success.
How brands can harness the ‘quick commerce’ boom
Marketing Week PartnerAs pandemic panic left supermarket shelves empty and delivery slots full, a new generation of grocery services began to emerge. What opportunities could these rapid grocery delivery services hold for brands?
The five driving forces of FMCG consumer behaviour
Marketing Week PartnerConsumer research from GfK reveals how post-pandemic behavioural trends are playing out, and what marketers should do to adapt.
Why web accessibility must be a staple offering among agencies’ services
Marketing Week PartnerMaking web accessibility standard practice expands a company’s reach to the 15% of global consumers living with a disability, as well as mitigating legal risks.
Marketers look to predictive analytics – but are they ready?
Marketing Week PartnerMarketers need to close the gap to data analyst colleagues in their use of predictive analytics, but need better-quality data and reporting tools first.
Record sales for electric vehicles but knowledge gaps remain
Marketing Week PartnerConsumers’ interest in electric vehicles is growing, and they’re willing to pay a premium, but few brands have built strong associations in this area.
Four ways marketing analytics tools drive business growth
Marketing Week PartnerThe impact of managing your marketing spend effectively can be game-changing. It’s key not only to surviving an economic downturn, but also driving growth.
Trends to watch in 2022 in the TV and streaming markets
Marketing Week PartnerWill streaming services see the appeal of the ad-funded model? Will brands realise the targeting potential of TV? Here’s what marketers can expect this year.
Three ways to shape customer relationships in the new age of experience
Marketing Week PartnerCustomer needs are ever-evolving, and businesses need to be adaptable and customer-centric in order to avoid being left behind.
Inside B2B: How the B2B buyer’s journey is transforming
Marketing Week PartnerThe pandemic-driven acceleration of B2B marketing transformation has undoubtedly raised expectations for digital engagement. In this podcast we examine what the B2B buyer journey looks like now and where it could go in 2022 and beyond.
How to create a winning brand strategy post-Covid
Marketing Week PartnerBrands need the right insights to devise a winning strategy that attracts and retains more customers – driving volume sales, premiumisation or both.
How Farfetch and Uswitch reach customers with the right message at the right moment
Marketing Week PartnerThe two brands explained how they use data to match the audience to the message, speaking on the ‘Marketing That Matters’ podcast.