Four ways that Twitter is tackling brand safety
Marketing Week PartnerThe social media environment can become a safer space for both brands and consumers when people feel secure and confident enough to share their voice.
Customer experience has changed forever – are you ready?
Marketing Week PartnerThe Great CX Reset is now under way and innovations are a necessity, not a nice-to-have, as the digital noise grows louder.
How MandM Direct and Samsung use first-party data to strengthen customer relationships
Marketing Week PartnerOn the ‘Marketing That Matters’ podcast, the two brands explained how they are keeping up with ever more complex consumer buying journeys.
Marketing with a memory creates customer experience success – here’s how
Marketing Week PartnerGreat customer experience takes years to get right and starts well before the purchase, with the right data foundations.
The modern marketing disconnect: The key data challenges facing marketers
Marketing Week PartnerData analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.
Four ways marketers can make intelligent use of location data
Marketing Week PartnerConsumer behaviour has markedly changed in the pandemic but have marketers’ methods kept pace? More sophisticated use of location insight will make brands’ marketing more relevant and effective.
Three easy ways to boost growth for DTC businesses on Facebook
Marketing Week PartnerBy simply testing how to prioritise brand or conversions, and narrow or broad target audiences, advertisers can drive significant improvements in the cost, lead generation and return on investment of their Facebook campaigns.
Better together: How Gousto has benefited from combining YouTube and TV
Marketing Week PartnerRecipe box provider Gousto has partnered with media agency the7stars to usher in a new, ‘fluid’ approach to planning audiovisual campaigns, with some exciting results
Four steps to balancing process and creativity
Marketing Week PartnerWith 70% of marketers unable to fulfil their work potential without help from technology, how can marketers keep processes in check to resurrect their creativity?
How losing trust costs brands customers – and what marketers can do to prevent it
Marketing Week PartnerNew research from Adobe shows more than half of customers stopped buying from a brand that broke their trust last year, with data indiscretions being the biggest cause. But there’s also an opportunity to build trust and strengthen customer relationships by using data to add value for customers.
Setting the ‘anti-trend’: How On The Beach boosted customer engagement by helping, not selling
Marketing Week PartnerOn The Beach took the bold decision to answer customers’ questions during lockdown, rather than sell holidays to them. The result was a 53% rise in customer engagement, which now puts the brand in a good position for the future.
A rallying cry for the open internet
Marketing Week PartnerTo know and grow their audiences online, advertisers must look beyond the “walled gardens” and make use of emerging solutions that illuminate consumer behaviour across the open internet.
How De Beers combines art and science to reach new audiences
Marketing Week PartnerThe jewellery brand wants to appeal to a new generation by communicating its brand purpose of ‘brilliance’ through separate storytelling and marketing effectiveness teams.
How brands are planning to grow direct-to-consumer sales in 2022
Marketing Week PartnerAt a Festival of Marketing virtual roundtable, marketers acknowledged direct-to-consumer sales could be a boon to brands as shopping behaviour shifts, but the offerings need to be relevant and add value for consumers.
Why TfL took to podcasts to start a conversation
Marketing Week PartnerAt the Festival of Marketing, the audience heard how the long-form properties of podcasting drove Transport for London to make podcast sponsorship a vital part of the communications strategy for its ‘#TogetherAgainstHate’ campaign